Following the first consultation forum which took place last June in Rio de Janeiro, the European Union wishes to strengthen and bring to more concrete steps the Cooperation between Brazilian and European stakeholders by organising the Second EU-Brazil Fair and Ethical Trade Stakeholder Forum.
This second forum will serve to present the main findings and results of a study assessing the fair and ethical sector in Brazil as well as the current trends, obstacles and opportunities for fair and ethical trade between EU and Brazil.
The Forum will give the floor again to local and international producers, retailers and consumers organisations which are willing to further invest in bringing that cooperation on a next level which involves concrete steps and political will. Main international organizations on fair and ethical trade will actively participate to the event too.
Will cover key aspects to foster fair trade relations, including:
✔ Best practices for the sector between Europe and Brazil;
✔ The existing information gap with respect to access to fair trade schemes for both producers and EU consumers; information on products, producers, importers, and trade-related issues will be exposed;
✔ Main obstacles and opportunities for the development further the fair and ethical trade sector in Brazil and its relation with the EU;
✔ Concrete proposals for the way forward.
✔ Gaps between the products and their marketability locally and internationally;
✔ Women in fair trade, present challenges and future opportunities;
✔ Promoting information and dialogue between stakeholders and policy makers – ways forward in reality;
✔ Presentation of the new international fair trade charter for one shared global view.
✔ To promote business contacts and exchanges among participants;
✔ Mapping of EU – Brazil hotspots in Fair and ethical trade;
✔ Conclusions and recommendation to foster the sustainable development of the sector in Europe and Brazil;
✔ Identification of fair trade best practices and opportunities;
✔ First contacts for business exchange.
The EU counts on your presence to make this initiative a success and we are looking forward to your participation in Recife.
With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal. And that means they can make their own decisions, control their futures and lead the dignified life everyone deserves.
Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries.
The demand for fair and ethical trade products within the EU makes it the world's largest market for such goods. A study by the European Parliamentary Research Service has showed that virtually two-thirds of worldwide purchases of these products take place within the EU. This is in line with a finding obtained by Eurobarometer in 2010 revealing that almost 40% of EU consumers are willing to pay more for a product if its production proved to help developing countries, preserve the environment, and respect producers' social conditions. Increasing the availability of fair and ethical trade products to European consumers by promoting a framework of conditions conducive to more trade between Brazil and the EU, therefore, would be in line with the interests of EU consumers.
Next to consumers, the proposed action would also be beneficial to EU fair and ethical trade organizations, especially those that have an interest in, or already work with, Brazilian products. Europe is the region in the world where most international fair and ethical trade organizations are based.
The overall objective of this project is to create new business opportunities between the EU and Brazil through an increase in trade of fair and ethical products between them, involving Brazilian producers, EU importers, policy-makers, and consumers of such products. This will be done by fostering the identification and dissemination of best practices, awareness raising and information sharing between policymakers and Fair and Ethical Trade sector players.
The Atlante Plaza Hotel is situated in a prime location on Boa Viagem beach and is a 7-minute drive from the city's main shopping centre. It offers air-conditioned rooms, boasts a rooftop pool and a sun terrace and provides a daily buffet breakfast.
Rooms at the Plaza are spacious. Each room has large windows, LCD cable TV and a minibar. Some rooms have views of the Atlantic Ocean.
Guests of the hotel can relax in the sauna or visit the fitness centre. The Atlante Plaza also provides free Wi-Fi access.
The Aurora Restaurant, located in the lobby, offers a buffet breakfast, lunch and dinner service. A pool bar can be found on the rooftop.
The Atlante Plaza is a 7-minute drive from Recife Shopping Center. Pina Beach is only 3.1 miles away.
Recife’s historical centre and Guararapes International Airport are within 15 minutes' drive of the hotel. At Guararapes Airport, guests have access to Pontes Hotéis VIP lounge.
Boa Viagem is a great choice for travellers interested in business, nature and boating.